There's Something in This Style. Now if I Can Just Figure Out What it Is.

Key things that I’ve got going on in this style.

1. Letters built out of negative space.
2. Letters built out of the 3d of other letters.

It’s based roughly on some some of the things discussed every few months in the [optical] illusions column in Scientific American Mind.

No, really. I love that column.

I want to get the flow down more and then I think I’ve got this style worked out. Which is cool.