For the third time in 10 days, a major international cycling team has announced a new title sponsor heading into next month’s Tour de France.
GPS maker Garmin International has signed on as the title sponsor of American professional continental team Slipstream-Chipotle through 2010, Garmin and the team announced Wednesday.
The title sponsorship, which sees the team name change to Garmin-Chipotle presented by H30, will commence immediately. A new team jersey, which will incorporate Garmin’s logo with the team’s trademark argyle motif, will be unveiled on July 3 in Brest prior to the start of the Tour.
The Tour is going to be a flurry of new jerseys with this, the new Columbia kits for High Road and the new CSC/Saxo Bank hybrids for the transitional sponsorship over there. Now if we can just get a replacement for sponsor Gerolsteiner, then things will have basically flipped on their head from last year when all the news was about sponsors leaving the sport.
Garmin, again, is a great fit for cycling. Personally, I’m a big fan of my Forerunner 205.
Check out the nice flash piece on the home page of Garmin.com.
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