A great new title sponsor was announced today for the Columbia- High Road team: HTC. Starting with le Tour they will be “high Road” no more, they’ll now be “Team Columbia-HTC”
A new sponsor like that is welcome news.
Now if Lance can just get the Livestrong-Nike thing off the ground we’ll be cooking with oil.
“Team Columbia-HTC” will ride the 2009 Tour de France under new three-year sponsorship agreement
High Road Sports, Inc., the owner of Team Columbia-Highroad and HTC Corporation, a designer of mobile phones, today announced a three-year sponsorship agreement that prominently places the HTC brand at the starting line of the 2009 Tour de France on July 4 in Monaco.
“High Road Sports is elated to be partnering with HTC, a recognized leader and growing global brand in mobile phones,” said Bob Stapleton, Owner, Team Columbia-HTC. “Team Columbia-HTC is now sponsored by two leading companies in their related industries and we are ready to show the growing power of our partnership at this year’s Tour de France,” he added.
The team currently called Columbia-Highroad, and known in 2008 and 2009 as the team with the most victories in professional cycling, will compete as “Team Columbia-HTC” and will present the new team uniform in Monaco on July 3, the day before the start of the 96th Tour de France.
And, yes, in case you were wondering, this is the first salvo in a month filled with Tour de France posts. July!
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