Designing the Moment: Web Interface Design Concepts in Action I like Hoekman’s books. They remind me of really good web writing, in that they’re efficiently written, but still full of real examples and strong insights for immediate (and beneficial) takeaway. Personally, I’ve implemented a couple of his suggestions within days of reading certain chapters and have filed away others for future reference. It’s worth mentioning, I’m a relatively good fit with him philosophically, so your mileage may vary on the action items, but no matter what your approach is to web design, both this and Designing the Obvious are worthwhile reads.